Customer Segments

Objective: 

Determine 3 target customer groups that find value in your product or service 

Customer Profiles / Customer Personas 

The first thing that you should do is make a list of every different type of customer that you will serve. Remember that any key differentiator should cause you to create a different group. The following questions should be answered for each customer group. You can copy and paste all of the questions into a business notebook and title this section “Customer Profiles”. 

It should be noted that not all of these points/questions may be relevant, and there may be relevant questions that you should have answers for that do not appear below. Feel free to create your own questions and delete ones that do not apply. This is about making sure you really understand your specific target market. 

● Age 

● Gender 

● Income 

● Education Level 

● Personality Type & Style 

● Location 

● Likes 

● Dislikes 

● What They Do For Fun 

● Habits 

● What is their need? What is their pain point? 

● Can they make a buying decision or do they need approval from someone else? 

● What questions are they likely to ask? 

● What motivates them? What are they really hoping to find? 

● What would stop them from buying? 

● Are they likely to become repeat customers? How often? 

● Are they likely to recommend your business to others? 

● Give this customer a Name & Photo

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